|
|
The persuative power of the yellow press: Could the Czech and Slovak yellow press has influenced the resulta of the Czech and Slovak Idol?
Šťastný, Michal ; Šoltys, Otakar (advisor) ; Hronová, Tereza (referee)
Information on the marketability of the yellow press or tabloid media reveal that the yellow press is the strongest type of printed periodical media. It is therefore clear that this media have a big impact. My thesis seeks to evaluate the persuasive power of the media regarding the opinions of customers and consumers. To substantiate or refute claims that the tabloid media has persuasive power, I chose StarDance IV as a case study. Audience of this competition send their votes to support the dance couples performing during the contest stage. In a world with no yellow press, the basic television audience of this show would appreciate each performance strictly for what it is, and with their own non professionnal criterias: an esthetic and emotional judgement of people they only know through what the program choses to show of them. With yellow press, the audience is offered to judge these people according to new information that yellow press can chose to reveal and broadcast to improve or damage the popularity of individuals. The paper asks whether, when this happened, the dance couple could end the contest due to the negative coverage in the media. Interest on this media is explained by classical psychoanalysis and its concept of the conflict of three components of personality, as defined by Sigmund...
|
|
|
Prague Illustrated Courier: The Prague Penny-press as a Window into the World of Commeon Men.
Machek, Jakub ; Štaif, Jiří (advisor) ; Mocná, Dagmar (referee) ; Holubec, Stanislav (referee)
- Jakub Machek Prague Illustrated Courier. The Prague Penny-press as a Window into the World of Common Men. This work is dedicated to early sensational pictorial press (Pražský Illustrovaný Kurýr and its less successful predecessors) and its urban readers, as an example of the rising Fin de siècle popular culture in the Czech lands and its significance for revealing fundamental social and political changes that took place at the turn of the 20th century. During this era, even the members of lower social classes broadened their economical and cultural potency and thus capacity to absorb the development of new common culture generated by the rapid industrialization and urbanization. Production and reception of emerging popular press is analysed as a marker of the new modern urban experience and its social influences. Global pattern of successful mass daily press was, however, modified for Prague audience, its specific local beliefs, values and desires, distinctively different from those of western urban centre dwellers.
|
|
|
The persuative power of the yellow press: Could the Czech and Slovak yellow press has influenced the resulta of the Czech and Slovak Idol?
Šťastný, Michal ; Šoltys, Otakar (advisor) ; Hronová, Tereza (referee)
Information on the marketability of the yellow press or tabloid media reveal that the yellow press is the strongest type of printed periodical media. It is therefore clear that this media have a big impact. My thesis seeks to evaluate the persuasive power of the media regarding the opinions of customers and consumers. To substantiate or refute claims that the tabloid media has persuasive power, I chose StarDance IV as a case study. Audience of this competition send their votes to support the dance couples performing during the contest stage. In a world with no yellow press, the basic television audience of this show would appreciate each performance strictly for what it is, and with their own non professionnal criterias: an esthetic and emotional judgement of people they only know through what the program choses to show of them. With yellow press, the audience is offered to judge these people according to new information that yellow press can chose to reveal and broadcast to improve or damage the popularity of individuals. The paper asks whether, when this happened, the dance couple could end the contest due to the negative coverage in the media. Interest on this media is explained by classical psychoanalysis and its concept of the conflict of three components of personality, as defined by Sigmund...
|
|
|
The birth of The New York Times
Váňa, Tomáš ; Köpplová, Barbara (advisor) ; Sekera, Martin (referee)
The diploma thesis The birth of the daily The New York Times deals with the birth and evolution of the daily newspaper The New York Times. It analyses its birth on the background of the state of American journalism in the middle of the nineteenth century. It deals with the rise of the penny press and the founding of the most important papers of this era, mainly New York Sun, New York Herald and New York Tribune. The birth of The New York Times is described as a natural step in the filling of a gap on the publishing market, which lacked a serious and unbiased paper. After describing the founding of The New York Times the thesis deals with the two most important eras in the history of the paper. These are the period after the death of its founder Henry Jarvis Raymond, when the paper was lead by his old collaborator George Jones and the repeated rise of the paper under Adolph S. Ochs at the turn of the nineteenth century. In the final part of this thesis, the state of the paper at the start of the twenty-first century is described. A description of the atmosphere of this explored era, the social conditions in USA in the middle of the nineteenth century and the situation on the media market also forms a part of this thesis. A part of the thesis is dedicated to short passages summarizing the lives of the...
|
guest ::
